Using data you already have could increase your profits by 10% 💰
Hello Reader,
I read a report the other day which said:
(source)
Now we may not have, or work in, Fortune 1000 companies (yet!) but what if only 50% of the amount was applicable to us? That's still $32.5 million.
What if there was only a 10% chance that was right? You could increase your income by $6.5M.
1%? $650K could be yours.
Data Accessibility
So what does "Data Accessibility" mean? It means using data you already have effectively and also seeking out new data to help you reach your goals.
Magazine Case 📖
For example, assume you are a magazine publisher and you're looking to increase your readership. You know currently who your customers are, you have that data in your CRM tool. But, do you know who is a free promoter of your brand?
Who can you send out new products, articles and offerings out to first and allow them to organically tell their friends to buy your magazine?
You can discover this by getting more data via a Net Promoter Score. It's a free, quick, way to get more data accessibility. And now you have a dynamic view of your customers which can help you:
- Increase your subscribers
- Segment your customers
- Optimize your marketing
- Save you money on market research
- and more!
This example is just a tip of the iceberg when it comes to opportunities with data. Combining data you already have with new data will increase your accessibility and help you on your way to $65Million and beyond 💰.
Strategy to increase your accessibility
I wanted to let you know of a new program I'm offering.
Because the world of data is moving so fast it can be hard to know what is helpful and how it can help.
Through a Data Strategy Session we can partner to understand:
- Where you are currently
- What your goals are
- How to get you there: with actionable steps
Join the waitlist now!
Talk soon,
Ben Burke
P.S.
Many of you know I love Disney. A few weeks ago I was able to talk to my friend and former VP of EPCOT, Hollywood Studios & Magic Kingdom, Dan Cockerell. We talked Disney, Data and growing yourself. Some of my favorite topics.
Check out our conversation.
Between The Data
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