What is Data? + 3 things it can do


It's everywhere.

All around us.

And it's only growing.

But really, what is data Reader?

What is Data?

Here's how I define it:

If it's tracked and recorded over time, it's data.

Sure it's a broad stroke, but data can be anything.

Have questions about data? Let's chat.

Data can be created by people via: transactions, website traffic, phone calls, clicks, likes, widgets made, miles driven, words, dance moves executed, and more!

Machine's are creating data now too: registers, cars, manufacturing equipment, smart devices, etc.

It's all data.

Soon, ~463 exabytes of data will be created each day.

(To give you a sense of scale: some experts estimate all the words ever spoken by mankind would be equal to 5 Exabytes.)

So yeah, a lot.

And your business has access to a lot of it.

Are you using it all to your full advantage?

3 things data can do

There are a myriad of things you can do with your data, but they fall into one of 3 buckets:

  1. Describe 📊
  2. Predict 🔮
  3. Prescribe 💊

Describe- Have the data tell you what is or has happened (e.g. dashboards & graphs)

Predict- Use the data to find hidden patterns and use to predict the future. (e.g. Weather forecasts or machine-learning models)

Prescribe- Using data to tell you what to do next (e.g. A maps app)

Let me help

Examples are too many to share in an email, so I wrote some up in a blog post, just for you Reader!

Read it here

Need further help or have something specific you'd like to discuss. Let's chat live!

Find some time

I hope it's been a great week.

Talk soon,

Ben

Between The Data

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